A brand is to a business as a soul is to a person – without it you’re wandering aimlessly through the world. Understanding the definition of branding is only half the battle – what’s vital is that you can use this information to inform, relate and influence to drive your brand.

Meet Michelle Roberts, President of Rochester-based Novus. Novus works with progressive entrepreneurs and organizations that have a higher purpose. They are a brand consultancy specializing in powerful brand strategies, designs, and marketing that will help your organization reach its unrealized potential. Michelle wears many hats from brand strategist, account manager, art director and sales. During the 3rd year in her business alone, she was able to create over six figures in sales for 2015.

Join us on May 31st at the Comedy at Carlson at 5:30pm when Michelle will help you not only understand branding, but create a vision on how your business can grow through branding and brand-focused marketing. Learn the methodology of how big brands are created using the Novus Brand Pyramid, hear specific examples from both big brands and local brands, and leave eager to implement everything you’ve learned.

Please RSVP on our Facebook event page!